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Unilever Uses Facebook to Gain Consumer Insights

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Posted on November 6, 2011 by Gianluigi Cuccureddu
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Since October 26th the marketers of the Savoury-cluster (Unox, Knorr, Bertolli, Conimex and Cup-a-Soup) are interacting on Facebook with hundred consumers for three months. Such a consumer-engagement project has not been deployed yet. Lays and Fanta also engage in online activities, but there are differences. Fanta does online research where participants receive money, and Lays [...]

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