There is too much marketing noise in the world right now. So much so that new brands might find it impossible to be heard above the din.
But don't despair: there are still ways to make your brand’s voice stand out in a saturated market.
Here are 8 simple ways to increase brand visibility in a crowded marketplace.
8 Simple Marketing Strategies for 2023
1. Act local
When in Rome, do as the Romans do. The same could be said for your business: know your local market and then act accordingly.
Participate in local events, create partnerships with local businesses, and support local charities and other causes relevant to your target audience. By doing so, you can easily connect with the people in your area and highlight your business.
VoIP stands for "Voice over Internet Protocol", and it allows you to get a local number even if you don't have a physical presence in the area. This way, your customers can reach you by calling a local number and are more likely to do business with you.
You can check out some affordable 1300 numbers here.
But what if you're an online business that operates nationwide? Well, there's still one simple way you can act local, and that is getting a local virtual phone number via a VoIP service.
2. Establish an online presence
All modern online businesses have an online presence. But there are still many traditional brick-and-mortar businesses that are not taking advantage of this powerful marketing tool.
If you are one of them, it's time to start building a website and creating profiles on social media platforms such as Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn.
By being active on these platforms, you can easily beat your competitors in terms of brand visibility and engagement if you're in a traditional industry.
3. Market as a human
You might have read McDonald's recent "Can I get uhmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm" tweet.
This is a perfect example of marketing as a human when so many other companies are still crafting robotic messages that sound pretentious and "corporate".
Once again, this applies more to traditional companies that tend to remain very formal when it comes to marketing.
It's a good idea to try something new and appeal to your customers on a personal level.
4. Don't underestimate digital marketing agencies
10 years ago, you could have handled your digital marketing by yourself. But nowadays, things have changed and it's very difficult to keep up with the ever-changing algorithms of search engines and social media platforms.
Couple this with AI content generation and you get a highly competitive digital marketing landscape.
So in an environment like this, it's best to call in the big boys with digital marketing secrets. Digital marketing agencies can offer you valuable insight and recommendations on how to increase your brand visibility in a crowded market.
They can also help you craft campaigns that will optimize your budget and maximize ROI.
5. Create TikTok-esque content
Gone are the days of long, boring blog posts and videos. Nowadays, you need to create content that is quick, fun, and engaging for your audience. Take a cue from the success of TikTok by creating content that is creative and visually appealing.
With TikTok-esque content, you can easily capture the attention of your target audience in a saturated market because readers will prefer your quick answers to your competitors' tirades.
It is also a great way to showcase your brand's personality and show off its unique selling points.
The biggest thing to focus on when creating content today is skimmability and instant answers. Nobody has time to read long blog posts or watch lengthy videos.
Try to keep your content concise and try different formats such as infographics and interactive quizzes to keep your audience engaged. This post is a great example of a highly skimmable blog post.
6. Focus on the bottom of the funnel
You must have heard about the sales funnel. It consists of the top, middle, and bottom parts.
The top of the funnel is where you attract potential customers, while the middle part is when you nurture them, and the bottom of the funnel is when you convert them into customers.
In the information overloaded world we live in today, the top of the funnel has already been taken care of by your competitors. Your customers already know a lot about your product and are just looking for the right one.
So, what you should do is focus on the bottom of the funnel. This includes creating content around highly specific topics and targeting people who have already decided to buy.
You can also use remarketing ads to target customers whom you think are most likely to convert into customers. This way, you can make sure that your brand reaches the right people and increases its visibility among people who are most likely to buy.
7. Reclaim cold calls
Some people claim cold calling is dead. And that might be true because we have so many other options to market our products today.
But think about it — if your competitors are ignoring cold calling and focusing more on other marketing channels, then you have a perfect opportunity to filter through the noise by reclaiming this good old marketing approach.
So consider hiring some outbound sales experts who can make use of this opportunity to contact your potential customers directly, bypassing the clutter of other marketing channels.
Of course, you'll need to make sure that your cold calls are pleasurable experiences for the recipients and not just another annoying sales pitch.
8. Piggyback on trending topics
This is something a lot of companies are already doing, but it's still worth mentioning. Piggybacking on trending topics — such as holidays, special events, or even memes — is a great way to increase your brand visibility in a saturated market.
All you need to do is come up with creative campaigns that are relevant to the trending topic and use it as an opportunity to engage your customers.
You can do it!
We hope that these few tips have given you a good idea of how to increase your brand visibility in a saturated market.
With so much noise out there, it can be difficult to speak to your customers as a new business. But that shouldn't stop you from shouting at the top of your lungs.
