Let’s face it: running an online business is harder than it looks. Whether it is completely online or you just have an online storefront, technology isn’t always easy to work with. If you can’t make your online store function as well as it should, you are going to miss out on customers.
So how do all of those big-name brands do it? They spend millions of dollars upkeeping their online shops because they have the revenue to do so. How can you keep up?
Try Magento! It takes a lot of the guesswork out of your online shop. Read on to learn all about how Magento can help you.
SEO-Friendliness
Anyone who runs a business that has an online presence understands the importance of SEO. SEO stands for search engine optimization. It is what helps your website scoot up through all of the other competitor websites and make its way to the top of the results on the first page.
In other words, good SEO will make your website more visible. This means you will get more website traffic, and ideally, more customers. SEO is part of the marketing category of the wide range of Magento 2 services that are available. While you can certainly have good SEO without Magento, why wouldn’t you want that extra boost?
SEO will make it far easier for you to succeed in the long run even if you are in a niche with plenty of competitors. Don’t take it for granted!
User-Friendly Customization Options
Let’s face it: sometimes customizing anything behind the scenes for your website can be a serious challenge. If you are not already pretty computer-savvy, you might find yourself struggling. It is complicated to build something from the ground up if you don’t have any coding background.
With Magento, you can customize your entire site. There are plugins available for a wide variety of needs and tasks so you don’t have to craft your own. You can change the entire aesthetic and functionality of your website with a bit of practice.
You can also choose from a variety of pre-made themes if you are ready to get the ball rolling right away. This makes it quick and easy to start up your online store even if you don’t have a web designer.
If you want something completely customized, that’s okay too. You can work with a web developer who understands Magento so you can get the site of your dreams. Magento doesn’t limit you. It gives you more options than ever.
Flexibility
When it comes to running a business, flexibility is everything. From your own behavior as a business owner all the way through your website, you know how important flexibility is!
Luckily for you, Magento is flexible.
You have complete control over your online shop when you use Magento. If you have big ideas, Magento is the platform you need to bring them to life. Developers are always working on new and interesting ideas that you can use in your online shop.
Users have authority over all of the functions of their site. If something isn’t working for you, get rid of it. You don’t need to bloat your shop with plugins that you never use.
It is also easy to change things around. If your needs change, you can certainly add more functions or take away functions that are no longer serving you. Your online store can change with your vision for your business.
Omnichannel Support
When you own a business that functions online, you want your customers to be able to access it from anywhere. Whether they are scrolling on their phones, scrolling through social media, or they are directly on your website already, you want the process to be seamless and simple. Otherwise, no one will do it.
The easier it is for customers to access your shop, the easier it is for them to buy your products. Magento makes it easier than ever.
Due to the responsive design of Magento-powered stores, they are super mobile-friendly. Whether your customers have iPhones, iPads, Androids, or any other type of mobile device, they will be able to shop with ease on a website that looks amazing.
The integration from social media sites will also look seamless. Often, the process of shopping from social media is a chore. It doesn’t have to be if you use Magento.
Scalability
Have you ever run into this problem before? You get something that you know will be amazing for your business, and it is! With the use of your new tool, your business grows and thrives. Unfortunately, with all of that new growth, you’ve now outgrown the tool that helped you so much!
Now what?
You need tools that are scalable. That means that your business will never outgrow them. The tool will grow with you. Magento is more than scalable enough for any growing and thriving business.
Even if you have multiple stores under your brand, Magento can handle it. You don’t have to limit yourself or your growth.
A Large Community of Users
You may wonder why Magento’s large community is beneficial. Trust us. It makes a huge difference.
Magento’s large community and open-source nature mean that there are always users coming up with new ideas. There are always new and interesting plugins available to use.
It also means that there’s always help available. If you engage with other Magento users online, you are sure to find the answers to some of the most common questions people have about it. Of course, professionals are always available to help, but crowd-sourcing answers are often faster and more reliable.
Are You Using Magento for Your Online Store?
If you are not already using Magento for your online store, what are you waiting for? It comes with a whole host of benefits that you could start taking advantage of today. Some of your competitors are already using Magento, so why aren’t you?
A lot of things about owning a business are hard. This isn’t one of them. Consider giving Magento a shot this year.
