Since 2020, and the spread of the pandemic across the globe, many companies have had to drastically alter their strategies. Most businesses around the world, no matter what industry category they fell into, went from a growth and development strategy to that of business continuity and survival. Now, three years later, businesses are starting to slowly recover and start focusing on growth and building their business up to what it previously was.
So, if you, as a law firm, are planning on spending 2023 growing your business, what can you do to ensure its growth? What changes and additions can you make to your company to ensure that it is on the right trajectory? We took a look at how law firms around the world are re-aligning their companies to accommodate new growth strategies. We unpack some of the top tips, hints, and additions you can make to your company to ensure growth.
Invest in the Right Platforms and Software
They always say that you need to spend money to make money, and this couldn't be more accurate with software and useful platforms. Luckily, for the legal field, there are a variety of useful tools and platforms that you can make use of to streamline the operations of your business. From case management to document creation, management and storage, you simply need to find the solutions that work for you. Practice Panther is one of the most reliable and efficient case management platforms available in the legal industry, which can help streamline the operations of your legal business.
Let’s say, for example, that you’re running an immigration law firm. Finding the right immigration law software should be at the top of your list of priorities. With this particular specialty in mind, this software allows immigration lawyers to effectively streamline each of their functions. It provides a way for your immigration practice to modernize your business and allow multilingual intakes as well as offers a comprehensive suite of case management features. It streamlines case management, offers adjustable forms, and heightens your CRM. Not only this, but it also ensures that your reporting is made more efficient and offers total support and security for your practice. For law firms, utilizing specialized immigration software can streamline case management, automate form processes, enable multilingual communication, and provide enhanced security, modernization, and support.
Update Your Business Plan
A mistake that a lot of business owners make is not going back to their original business plan and regularly updating it. Your business plan is the foundation and guideline for your business and should be updated as the business grows and evolves.
If you are constantly going back to your business plan, you are essentially doing basic check-ins with your business and whether you are meeting the goals that you initially set out. But, as we mentioned, your business is fluid. So, it gives you an opportunity to re-align goals, relook at your strategy and add or remove goals or strategies according to your changing business. Your business plan is your key document for your staff, your investors as well as potential clients, so keep this document fresh and updated at all times.
Invest in Digital Marketing
One thing that a lot of law firms skimp on is marketing. Many, especially the smaller firms, rely on word of mouth or directories to be found by clients. But, the fact of the matter is that digital marketing is not only affordable, but it is also somewhat simple to get right.
The first thing that you should focus on to launch your marketing is your website. This should be a simple, descriptive and accurate depiction of your company and the services you offer. Focus on your home pages and your service page when it comes to keywords in order for you to be found on Google.
SEO is a key part of expanding your reach and finding new clients, so knowing what content your audience is searching for is crucial to getting found on search engines. You can then tie this into your social channels and emails.
Top 4 Tactics for Law Firm Development in 2023
Re-Align Your HR Policies to the New Normal
If anything, the pandemic critically altered the face of the workplace. Most companies have moved to remote or hybrid working and business owners are now faced with new challenges in people management. The fact of the matter is that most employees now want the freedom and flexibility to work when and where they want.
Luckily, there are some highly useful tools and platforms that you can use to manage a remote staff base. Project management tools are highly effective in monitoring and managing projects and tasks and keeping an eye on the progress of them. Trello and monday.com are great solutions for your remote team.
The Bottom Line
In order to refocus on growth and development, you need to take a deep look into your operations and strategies. What needs work and what needs to be updated? Look at automating and streamlining as much as possible and you should see the growth taking place in your company.
